Exploring changing trends in Fashion & Apparels

The pandemic brought social life to a standstill and homes turned into office spaces as well. With life undergoing such a major transformation, this brought about a whole new perspective on fashion. While corporate protocol at office spaces called for formals, working from home brought with it a relaxed vibe and most people opted for loungewear. Comfort was key and this also had a positive effect on the work front. Fashion fads disappeared. Post the pandemic, traces of pandemic dressing still has their impact though people have returned to work at their office spaces.



Post the pandemic, the urge to dress up well has increased, yet no one wants to go in for heavy clothes that weigh a ton or tight-fitted clothes. Colours have started getting brighter and there’s a bit of bling that has crept into styles too. Comfort is now high on the list of desired style attributes. Lightweight fabrics, easy-to-maintain clothing and relaxed fits have come into play. With companies relaxing their rules a bit too, comfort reigns,

Casualisation is in!

Many companies now have a hybrid model of work, therefore when it comes to dressing too, employees are looking to a greater deal of flexibility. The whole new concept of ‘Casualisation’ is now in as formals seem to have fallen from grace! Brands too have sensed the demand for comfort wear and come up with new offerings. For instance, last year a leading brand introduced a whole new line of lounge wear and comfort wear for women. Men’s clothing too has undergone a sea change and office wear is veering more towards comfort.

The hygiene factor

The pandemic has increased awareness of the need for increasing levels of hygiene. After all, stemming the spread of Covid was greatly linked to extensive hygiene practices. This attitude has spilled over to the realm of textiles too. With a lot of innovation and R&D going into this area, textile manufacturers have come up with anti-microbial fabric offerings. The demand for this is growing and set to grow as more and more people turn to these to protect them from diseases especially skin infections and foul odours.

Now what exactly is antimicrobial clothing? This is specially treated fabric which works towards protecting the wearer against organisms that could affect health such as bacteria, mould and other dangerous forms of microbes. These work similarly to antimicrobial sanitizers and soaps, they provide protection by attacking pathogens on a cellular level and this reduces their scope for growth and reproduction. 

Beekaylon is one of the leading company that manufactures inherent Antimicrobial Yarn known as Puriflex . This is a synthetic fibre infused with antimicrobial properties and works towards curbing microbial growth, it has been created to cater to certain applications. Antimicrobial agents are generally applied on the surface or inside. Such agents can be included during various stages such as spinning or extrusion processes, solution dyeing and sometimes during finishing. Beekaylon uses permanently infused AM++ ions as antimicrobial agents and the advantage is that these are durable and remain effective even after extensive washes and usage. 

The Athleisure Revolution

Post and during the pandemic, athleisure has come into vogue in a big way! These clothes are both fashionable and great for sports too. In a nutshell, this is casual, comfortable clothing that looks good too. Attending meetings online in these was quite the rage during the pandemic and its popularity continues.

The other factor that drove the athleisure trend is that the pandemic brought about plenty of awareness of the need to build immunity and better health. Sedentary lifestyles made one more vulnerable to COVID-19. The result was that many started working out and taking to one form of sport or the other. This called for athleisure clothes ranging from t-shirts, shorts, leggings to track pants. When it comes to active athleisure, there are several different performance attributes that wearers seek before they purchase. These include comfort, flexibility, moisture-wicking properties and so on. Research studies from shoppers show that they look for athleisure wear made from comfy fabrics and offer flexible fits that can easily adapt from the gym workout session to casual wear around the home.



Beekaylon yarn finds usage in the creation of athleisure garments. The range of  Flexilastic  ultra-stretchable yarns have been designed to improve sports performance and comfort by up to 58%. These high-quality yarns are much sought after to make quality fabrics. Beekaylon also has yarn with sweat-wicking properties that find a place in sportswear manufacturing

Is sustainability important for customers?

Post-pandemic, people have become more aware of climate change and the issue of sustainability has gained greater credence. Compared to two years ago, consumers are ready to shell out more on sustainable clothing. This has a gentler impact on our planet and is being increasingly favoured. Rather than paying merely cosmetic homage to the concept, fashion brands are now sincerely embracing sustainability and this goes beyond brand image and publicity campaigns. Many, especially the younger generation are now keen to buy clothes that are made with environmentally sustainable practices or values. This has made brands sit up and take notice and come up with a slew of innovative and sustainable fabrics.

Beekaylon has been working to make its products sustainable and offers products that help. Beekaylon offers recycled yarns like Poly- Go -round , Dope dyed Yarns & CiCLO Fibres and Yarns are highly sustainable and degrade at the same rate as natural fibres such as wool. This makes it a very attractive proposition.

The way forward

Post the pandemic, fashion has evolved to be more functional and with a greater thrust towards comfort and specific performance attributes. Beekaylon has been one of the prominent yarn manufacturers who have been constantly looking towards creating value for customers through innovation, sustainability and improving performance.